$1.4 million to promote Turkey at Olympics

Wednesday, August 13, 2008

ANKARA-Anatolia News Agency

Turkey has undertaken an advertising campaign to use the Olympics as an opportunity to promote the country to the vast international audience visiting the Games. The Culture and Tourism Ministry has allocated YTL 1.45 million to ensure a comprehensive representation of Turkey during the Olympics in Beijing, China.

According to information provided by the ministry, the campaign enables people visiting the city for the Olympics to see advertisements for Turkey in public places, including the airport and shopping centers.

As part of the campaign, promotional videos of Turkey will be shown 1,788 times on busses ferrying tourists from the airport to the city center. A further 6,000 taxis will carry advertisements on panels behind the driver's seat. For the duration of the Games, passengers traveling within the country on China Airways and China Eastern Airways will be shown videos of Turkey during the flight. On two of Beijing's most crowded motorways, the pedestrian Wangfujing and the Shenzhen-Guangzhou Highway, important passageways, gas stations, bus lanes and trains will be decorated with pictures of the sights of Turkey.

Turkey, from Pamukkale to Antalya

Images of the Aegean tourist attraction Pamukkale, Istanbul, Cappadocia, İzmir and Mediterranean Antalya will be used as part of the promotional campaign. Opportunities in Turkey for shopping, local culture, golf, sea, sand and sun will all be promoted in the campaign.

Also part of the campaign, 639 framed pictures of Turkey will be in show in the lobbies and elevators of 131 two- and three-star hotels throughout the month of August. Over 900 posters will be on display where Wangfujing and Chaoyangmenei streets intersect until the end of September.

For those following the Olympic Games via the Internet, the Chinese Web site www.163.com will publish Turkish advertisements until Aug. 24.

The whole campaign, carried out by the Ministry of Culture Tourism, is scheduled to last until the end of September.

Inform